internet & tech
The Truth about MySpace
I skimmed this interesting article on MySpace. And it makes a ton of sense. MySpace’s greatest demographic (18-25 y/o’s) is the hardest demographic to reach, and marketers/businesses know that. I even read a job listing online that a high profile record label was in fact *paying* people with a high number of friends and high profile on myspace money to secretly promote their artists (how’s that for guerrilla marketing?). Said listing was immediately yanked from the web after it started going around some blogs (should have saved it!).
Anyway, back to MySpace – my prediction is a future of the site becoming further and further ad based, and more and more of a cesspool. It’s pretty messy for a site that was purchased for 580 million dollars (what was Newscorp thinking?). I’ll tell you what they were thinking – they were salivating over all of your demographic data. Yes they have it, and they are studying it right now trying to figure out how to sell to you, and how to push their trends on you.
Will their pushes succeed? Will you even be aware of what that push is? Maybe so maybe no. What can be said for sure, is that the matrix has you. I like the Facebook much better – sure they advertise but they are blatant with it, and the site design is much more compelling. Compared together, MySpace looks like garbage.
Another online community is slowly becoming simply a marketing tool.
My advice is to dump MySpace and get a blog.
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I agree. My space looks like a webpage thorwn up on to a computer.
[...] …and I still don’t understand this website. I know I blogged about MySpace before, but after a new trip to the site, I felt I needed to vent further. There is really no point to it at all – not only is the site design poor, the server is slow and almost every single profile I browsed broke even the most basic rules of web design (things I knew before I even created a website). This is the lowest common denominator of the Internet – truly the greatest online cesspool in existence. 30% of high school students in this country aren’t graduating. I guarantee you these are the same people with all of their private information put together in a disorganized format on MySpace for anyone to view. [...]