Change is one of the scariest things for an entrepreneur and it’s easy to figure out why. A business takes a long time to launch from an idea to a tangible business, and so the very thought of changing this from what it started out as to something else is terrifying and exciting all at once. It’s also a big risk. Your current customers and clients know your business with the logo, motto and standards that it already has; changing that into something else can feel like a huge gamble, and that’s exactly what it is.
We are living in a fast-moving society supported by evolutions in technology, and every single company out there is trying to be on top, competing for prime position and doing whatever they can to appease and please clients and shareholders. Sometimes, keeping up with the trends in your industry mean rebranding, and while that is a monumental thing to do in business, it can also be the right thing to do. Here are four suggestions for a successful rebrand that will put your business on the map:
You need to have a good reason to want to throw everything into the air and rebrand your business, because if you haven’t got a good enough reason you could be spending money unnecessarily. It’s a different story if your sales have gone down and your website is no longer being well-received compared to just being tired of the logo. You can easily use Boss laser cutters or a Boss laser engraver to rebrand the logo on the outside of your business but if you don’t have your ‘why’, then what’s the point? Once you know why you’re doing it, you have a reason to start the process.
It doesn’t matter whether you are a large or a small business, you need to do as much research as possible about the rebranding strategy that you want to take. You need to know what other businesses are doing and how they are doing it, because you could blindly revamp your company and it could be a total failure.
Before you go ahead with your new idea, speak to your stakeholders. These are the people with a financial stake in your business and any changes should be discussed just in case their stake is in jeopardy. No one should feel mislead on anything and they will pull out if they feel that way!
Once you’ve created your plan, you need to show the world the way your company looks. Start with test groups and employees, because they may need to be trained in any new practices first. Then rollout to the world once you have a successful feedback. Make sure that your social platforms are changed overnight so that everything launches at once rather than in a confusing and staggered way.
Rebranding isn’t easy and it’s a big gamble. The real question is whether you feel confident enough to roll with the changes for your business.