Boosting sales is the golden egg when it comes to running your own business. It’s not easy and for many small business owners it doesn’t come particularly naturally, but if you can find some time to focus in on some specific sales-boosting activities, it’s going to pay off.
In this blog we’re looking at some of these sales boosting activities and ways to drive your small business forward from an enterprise that just ticks on to something that becomes a serious growing concern.
Engage Your Tech
Want your customers to come back time and time again? Make it easy for them. Create a website that ticks all the right boxes. Consider having a customer bot that will greet potential customers on arrival and funnel them through to the pages they need that will ultimately result in them making a purchase on your site.
If you’re going to take it even further then think about developing the kind of app that will transform your customers’ ordering experience for the better. Something smart, intuitive and quick to respond to your customer needs.
Your business can truly benefit from some investment into your tech and often the simplest additions can be the most effective. Test your site out from a customer’s perspective to see where you might need to make some improvements.
Up Your Engagement
If you’re across all the social media platforms already then take a look at what it is that you’re really achieving. How much of your activity results in actual contact or sales from your target client base?
Now is a good time to consider a change in pace. Think about how to create a 5 day challenge and how that might draw in some serious engagement with the people who follow you. There are plenty of other ingenious social media marketing strategies out there, just like this one so get on board and learn how it’s done. If you’re struggling for time then consider hiring in an agency or consultant who can do some of the leg-work for you and create an action plan that’s powerful and effective at boosting sales.
One other sure fire of getting through to customers is by talking to them. Asking your existing base how you’re doing. It might feel like you’re asking for trouble but a simple email linking to a simple survey on your website can be a great way of reconnecting with old customers.
Don’t just carry out a survey for the sake of it though, listen well to the responses that are given and make real, tangible changes where necessary. Follow that up by telling your respondents what it is exactly you’ve done and how you’ve heard their views.
Your business deserves the best, it deserves to have time and money invested into it so it can grow to be the very best it can be. Find innovative new ways of talking to your customers, meeting their needs and engaging with them and your business will thank you for it.
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