Email marketing may be relatively old compared to newer innovations such as search marketing and social media, but it’s still one of the most reliable options available for small and large businesses alike. This is because 99% of consumers will check their email at some point and it’s still one of the most common places for people to go when checking for discounts, offers and the latest news from brands.
So here are four tips to help you ensure that your email marketing campaigns are a success and not completely ignored.
Understand When to Use Email Marketing
The most common ways to use email marketing include building better relationships with clients and customers, promoting new products and content, and also generating leads with new audiences.
Be Consistent With Your Emails
Whether it’s weekly or daily updates, make sure you’re consistent with your emails to customers. Make sure you always have something to update them with and provide value by including small discounts and sneak peeks at new products and services.
Make It Easy to Sign Up
From submitting their email after an order to putting your newsletter sign up in a clear place, it’s important to make it easy for your customers to opt into your email marketing campaigns.
Learn How to Avoid Spam Filters
There are lots of small tricks to help you avoid spam filters, but we suggest taking an ethical approach to email marketing to maintain a reputable brand image. Take a look at the infographic below that covers email deliverability to find out how you can avoid the spam filter and consistently land in the inbox of your customers.
Infographic: Wiza.co
Leave a Reply