In business, trust is so important. While it’s now a very common way to buy what you need, customers are still wary of shopping online and won’t part with their cash just anywhere. They want to know that you are who you say you are, they will get what they’ve paid for and you’re not just a scam company. Here are some of the ways you can go about building trust.
Sell a Good Product
First things first, the best way you can get customers to trust your business is by making sure what you’re selling is of a high quality. It doesn’t matter how general or specialist your business is this still applies. For example, you could shop for superior quality deuterium products at competitive prices to manufacture a high quality fuel if your business is in the chemical industry, or you could find ethically sourced, vegan or sustainable materials for your clothing, skincare or food products if this is what your customer expects. Everything else in your business could be right, but if your product isn’t up to scratch people simply won’t buy from you and nothing else will matter.
Be Visible Online
Being very visible online helps to build trust- if a potential customer has never heard of you, chances are they’re going to do a little search before spending any money. You want to be visible in as many places as possible- work with bloggers so you have plenty of blog reviews on different sites, ask past customers to review you on third party review sites like Trustpilot and get active on social media. You could also write your own blog, and ensure that your website ranks highly for the correct keywords. Make sure your descriptions and titles on your blog and site are clear and not spammy, since these are important for your click through rate. In fact, titles are commonly overlooked in SEO and they can be one of the most influential elements.
Be Easy to Contact
If you’re a business that’s easy to contact, this will really help to build trust with a customer. They will want to know that if something goes wrong with their transaction, it will be resolved quickly and efficiently. A landline phone number, live chat, an email, active social media are all examples of ways you could allow customers to contact you. For out of hours, waiting times and general efficiency, helpdesk software can be useful for phone lines, plus it gives a feel of professionalism rather than a phone line simply ringing out. A ticketing system for emails helps to ensure that everything is resolved in a timely manner and again is more professional (as well as easier for you).