We’re all familiar with that ‘soulless’ quality of large corporations. The faceless feeling you get when interfacing with them is only assuaged when someone down to earth and friendly handles your telephone support request. Until then, major businesses do little to distinguish their personality in general, instead opting for a squeaky clean image and focus on continual streamlined branding.
You might wish your business to be different. Caring for clients first and foremost is an excellent means to ensure that they stay on to interface with your firm in the long run, but how can you find and attain this business in the first place? For a relationship to develop, you need to establish one.
Thankfully, these tips should help you give off that impression we all look for when looking for a business, allowing you to find some soul in your operational processes.
The first reason you should care for your clients is because this forces you to engage with them regularly, to a reasonable extent. When you care for something, you learn about it. By taking care of the customer experience, listening to feedback and using Visual Visitor tracking to identify those who email and use your website, you begin to build a picture about your demographic that is absolutely valuable. This can help you begin to adapt to them in terms of your output, your potential future branding, the promotions you find appealing and even the general philosophy behind your outreach.
This isn’t to say you should absolutely change for your current customers, because this might only serve to alienate yourself from new demographics. However, being informed can always help you when it comes to making the hard decisions to keep your business relevant year after year, and may certainly help in crunch time when you need to rely on this income stream more than ever.
Goodwill is an incredibly important thing to foster in your clients. Without it, you’ll quickly find yourself reducing the regularity of engagement you used to enjoy. This is where free rewards, prompt service support and a sincere thanks can work wonders each year. Let’s use a very specific example that isn’t wrapped in marketing or business administrative mumbo-jumbo to illustrate this point. Let’s say you run a letting agency. Instead of simply wishing a Merry Christmas to your rentals, drving around and gifting a box of chocolates with a named written card can end the year with that extra sense of goodwill people are much more likely to remember. Automated goodwill can sometimes help, but personal goodwill, even with an investment to be made, can last for a long time.
Craft a Problem, Craft a Desire
A good way to help you connect to your audience is to try and relate to them. In order to sell your product well, a good salesman will try to highlight the need for it before they even explain what the product is. This means that crafting a problem is important before you craft a desire. This not only helps you give the impression that you’re allowing a client to be given a solution for something they may not have even thought of, but this isn’t always an artificial effort. If you understand your clients using the previous tips, you’ll be much more able to direct that actual resolution in much healthier, targeted and appropriate ways.
With these tips, caring for clients will be much more beneficial than you know.