When it comes to running a business you may need to start thinking about some of the ways that you can move your business forward, that perhaps may not be so obvious to you right now. Sure you may know that marketing is important. That you might need to think about your products or services and the digital presence that you have. But the one thing you may not priories is the customer experience, and you should.
A good customer experience gives you the option of marketing money can’t buy, people talking about your business and how good you are. So how can you make the experiences your customers have a better one? With that in mind, here are some tips and tricks to consider.
Think About Your Physical Marketing Campaigns
One of the first things you could think about would be the physical marketing campaigns you have and the information they have access to, both at the beginning and during any process there is to buying with you. In a sales environment, folders with documents holding all of the information and key advice could and would help with the process.
Keep Customers Aware of Things
Any customer, no matter how big or small their purchase is, would like to be kept informed of the situation and the process. That might be dispatch emails, updates on a likely day of arrival, and even just follow up calls to see how things are going, even when the product has arrived or the service has been carried out. Getting this short of feedback is ideal for you, but for a customer, it helps them to feel valued and aware of things.
The Packaging and Delivery Options
The customer experience doesn’t end with them making a purchase, it is still something you need to be aware of and do your best to deliver an exceptional standard. Especially if you are wanting the customer to talk about how good it was to deal with you as a business. Thinking about the presentation of your packaging, as well as offering speedy delivery options are just a few things you could consider.
It’s the Small Things
Sometimes it can be the small things that make the biggest difference and these days it could be as simple as picking up the phone and actually talking to someone. This could be to discuss the process or to gain some solid feedback about the overall process of dealing with your business and brand. However, the one thing many businesses don’t think about is potential language differences or barriers when it comes to communication such as hearing loss. So looking into something like a spanish speaking answering service or another language or even thinking about making it possible to communicate for people who struggle. The more inclusive you are the better.
Thinking Outside of the Box
Finally, sometimes thinking outside of the box can make a big difference to the type of customer experience you give. Being active on social media might help, but always gain permission from the customer first. For example, shout outs regarding their delivery, pictures etc. Car dealerships sometimes put pictures of their customers collecting their brand new car. In the situation everyone is happy and smiling, just the impression you want to give.
Let’s hope that this has given you some idea on how you can give your customers a better customer experience.