Every business, whatever the shape and size, must have a website to match. A web presence is always important, as it allows for better communication, greater opportunity for sale, and insight into customer buying preferences and habits. Unfortunately, starting a website isn’t nearly as easy as it sounds.
While building a site may be a relatively simple process, making one that people want to visit it harder. With that in mind, here are six mistakes you must always avoid.
Building the Site Yourself
Entrepreneurship is not a cheap gig. Before you begin making a profit, you must invest a lot of money into launching and growing your venture. Among the many expenses that you might come across is online marketing and website design. While website builders make it cheap and easy for nearly anyone to launch a website, the most effective sites are those designed by experts.
Using a Basic Design
Fitting in is the very last thing you want to do as a business. Unless you stand out, you won’t stick in consumers’ minds. Far too many websites look like copies of the same thing. That is why you should invest a little extra into custom website design. With an original look, your website will help your business to build a distinctive online identity and convert leads into sales.
Hiding Your Contact Details
There are many reasons why a customer might visit your website. While many will be there to purchase goods, some will be looking for ways to get in contact with you. When you hide your contact details, you make this incredibly difficult for customers to do. This will frustrate them and harm your reputation. To provide great customer service, you must be available all the time.
Playing Videos Right Away
Blog posts are a popular type of content on corporate websites. However, that doesn’t mean that they’re the only way to share your message. To make your website more interesting to visitors, you should switch up your content by adding videos and other content types. Just make sure you don’t play those videos automatically. This is an outdated and often frustrating website element.
Forgetting Trust-Building Elements
The internet is an incredibly dangerous place. Every day we hear a new story about someone being scammed or hacked online. Because of this, modern consumers are very careful about where they spend their money. To show that your website is safe, you should add trust-building elements, like trust badges and certificates. It also helps to have positive customer reviews.
Overlooking the Mobile Users
Not too long ago, the thought of shopping using a phone was ridiculous. After all, internet connections were often frustratingly slow, and screens were too small to see clearly. Thankfully, that has all changed. These days, mobile shopping is the norm, which means that you have to optimize your site for smaller devices, or you risk alienating a lot of your customers.
For a successful business website, try to avoid making any of the huge mistakes listed above.