SEO is a very vast field and there are several areas as well as services that SEO consultants focus on and offer. Knowing these services will allow you to pick a professional that will meet the needs of your company. Therefore in this article, we will discuss the major services provided by these consultants.
Let’s begin, shall we?
Search Engine Optimization Marketing Services
As we said, the field of SEO marketing is vast, but in this section, we will quickly look at the four most common marketing services:
This service focuses on ensuring that individuals around your business location can find you. The aim is to put your business in the face of those who can readily come to your office or store since they live nearby. Hence, if you run a local small business, this will be the best option for you instead of focusing on other strategies. Click here to learn how to get more visibility for your local business.
If you run an eCommerce store, the best option which we recommend for you will be this service. The purpose of this strategy is to ensure that your site ranks number 1 on search results. This way, folks will be able to locate and visit your store.
Voice Search Optimization
With this strategy, the consultant will upgrade and streamline your web pages to rank in voice search results. Hence, when verbal searches are conducted, if the process is done effectively, your page will rank high on verbal searches. This service isn’t common as the others mentioned.
This is the process of determining why your site is not ranking as high as you might have projected. We’ll talk more about this service later.
What Services Should You Expect From an SEO Consultant?
When hiring a consultant, you should confirm if they offer the following services. Although not everyone consultant provides all these, however, it is best if you got one that does all.
As we said, this deals with the process of finding out why your site isn’t highly ranked. Interestingly, you don’t need to have a search engine optimization strategy before this audit can be carried out.
Many companies choose to make use of free tools for this function; however, the insights provided by a consultant cannot be gotten from such tools. You can find some of these tools via Chicago SEO Scholar and how to use them as well.
Another reason why this service is important is that it proves that the professional you hired or will hire focuses on your business needs. Hence, they will be able to craft a strategy just for you rather than using a generic template.
There is no industry without competition and the SEO competition these days is very fierce. Hence, keeping tabs on your competitors is a strategy that shouldn’t be overlooked.
There are tools that you can use for this as well to enable you to profit from the areas of your competitors’ weaknesses. Nevertheless, having a professional do all the ‘dirty work’ for you is better as they can continuously monitor your competition while you go ahead with other duties.
Good SEO consultants will not provide you with generic template strategies since they understand the complexity and differences between businesses and industries. Therefore, you should look out for a professional that will provide you with such custom strategies.
That kind of approach is the only thing that will cause you to rank on the search results first page instead of getting lost in the sea of search results that never see the boundaries of the search results first page.
Even if you choose to skip some of the services we have mentioned so far, you shouldn’t skip this one. This type of optimization deals with all the activities carried out that are not done on your site to increase your search results ranking.
Backlinking is a typical and common example of off-page optimization. This deals with the number of quality sites that are linked to yours. Visit https://moz.com/learn/seo/backlinks to learn more about backlinks.
Off-page optimization includes:
- Promotion of the content of your website to webmasters and bloggers.
- Creating shareable content on your site.
- Monitoring mentions by influencers and users of the company on social media.
- Optimization of your company’s profile on Google My Business.
While you shouldn’t skip the above service, you can’t do without this one as far as SEO is concerned. This optimization refers to all the activities done on your website to optimize it for Google and other search engines.
On-page optimization includes:
- Updating your title tags, H tags, and meta descriptions.
- Auditing of your sites information architecture, the structure of your internal linking, and the redirects pattern.
- Sitemap creation.
- Site images optimization. Visit this site to find out how to optimize site images.
- Research and optimizing relevant and valuable keywords on the site.
- Analysis of usability, design, and speed of the website.
Tracking your progress is essential to determine if you are actually moving towards your set goal or not. The insights from the report will shape your plans and subsequent actions.
Getting monthly reports also shows the transparency of the consultant you hired. Hence, it allows you to rely on and trust them since they are open about what has been achieved within a month.
Things that the report should cover include the organic traffic, search results rankings, conversion rate, etc.
Unlike PPC campaigns that are short-termed, SEO is a long-term strategy. Hence, you need to ensure that the agency you choose to work with provides progressive optimization.
Therefore, with such a service arrangement in place, you can rest assured that the optimization of your website will continue even after meeting the initial target and compliance. The agency will continue to look for ways to enhance your overall SEO strength to ensure you get the best profit.
A good way to continuously improve the website is to find new keywords that can be targeted. When such are found, new content will have to be created for those keywords which will require you to promote the content with webmasters and bloggers.
In this article, we have discussed the services that an SEO consultant in Chicago or anywhere in the world should provide.