If you are trying to make a name for yourself – either your website or your business – there is a distinct power in being able to spread the word through social media. Twitter, Facebook, and Instagram are a lot more useful than just sharing cat memes with each other, they can help you build your presence online.
Let’s say you’re a woman creating trinkets based on one of your favorite hobbies or sports. It might have started out as a passionate hobby, but you find out pretty quickly that you’re not only good at it but people kind of like it. What do you do now?
First of all, breathe. It’s a cool thing that you’re doing. But you are not about to become the next great American success story, at least not yet. You have to take the next step in the process: spreading the word about your service.
But this is not like it used to be where you would put up fliers and hope that friends and family could get the word out about you. You can now do that for yourself, on a global scale, thanks to the place where the cat memes live.
Spread the word about yourself and your services. Use links, hashtags, interact with people that have like minds. You can turn that cool little hobby into something that could wind up paying the bills one day. The key is to keep being persistent with those social media posts (and to stop looking at cat memes all the time).
Using social media to your advantage can expand your audience in rapid order both because you are interacting with that audience and because they are sharing their experiences with others. Social media has the power to transform a hobby into a real job with the proper social media campaigning.