If you are a beginner blogger, you are sure to be searching for ideas on how to increase profitability of your blog. The truth is that this kind of business brings good money only in very rare cases. However, you have a real chance to not only use a blog as a nice side income but to make a living out of it. To achieve this you’ll need to be creative with your content, offer something beyond regular posts, and connect to your subscribers on a personal level.
How to Increase Profitability of a Blog: 3 Tips That Are Sure to Work
Connect better with your subscribers
Who are the people you create content for? Do you know what their interests are? Do you know what their likes and dislikes are? What kind of other sources do they follow?
A great number of bloggers seem to forget that their websites are businesses. Therefore, they should identify and research their target audience the same way companies do. Of course, you need to focus on technical aspects of this business as well. For example, you need to learn how people find your blog and improve its optimization to increase traffic.
However, you should start with developing a sound business plan, which includes identifying and researching your target audience. And then, you need to establish a feedback loop with them so you can adjust your content strategy based on what people think about your blog. You can do that by talking to your subscribers in social media and blog comments. However, you should also use an occasional email survey mixed with your regular update emails.
Diversify your content
It’s good to be an authoritative source in a single niche. However, the chances are that all niches are already taken with well-established authoritative sources. Therefore, you can’t use the trick of narrow specialization that worked a few years ago. Even Entrepreneur states that narrow offering is one of the main reasons why businesses aren’t making money today.
If you want to know how to increase profitability of a blog today, you need to take a look at those who make the most money. For example, Smashing Magazine earns about $215,000 a month, and it not only covers a wide range of design and development topics but also offers books, classes, and a variety of services.
Add a store to your blog
It’s a follow-up for the tip above as adding a store to your blog will help you sell other types of content. The best place to start are e-books and whitepapers on the subjects relevant to your blog theme. However, you can also offer handmade products and branded merchandise.
And what do you do to increase profitability of your blog? Want to share some suggestions in the comments?