Blogging has fast become something that many people are interested in. It seems every person and their dog has a blog these days, but there are still a small percentage of people out there that take their blogs seriously and turn them into a full time job and business. This is the beauty of the digital world that we now find ourselves in.
There is more opportunity than ever to earn money from home, become your own boss, and being a professional blogger or turning your blog into a business is a great way to do it. That doesn’t mean people can’t do it, but blogging is something that takes work, time and dedication, and not everyone has that inclination to keep it up. But if blogging is something that you feel could be an amazing opportunity for you, then here are some of the things to consider before you get started or take your own blog to the next level.
Going Self-Hosted With Your Own Domain
It may seem like the easier option to consider using a website like wordpress or Google’s version blogger to start your blog, but this means that your domain name contains wordpress or blogspot in it. It stops you from building up your own domain authority, which can help you work with brands and also help you to monetise your blog and use it as a brand. It is actually easier than you think to do it, and there are sites that you can use to help you make it easier. Self-hosted opens up a few more options for you, and it can mean that you can start to focus on the content that you have and the opportunities you could get by building your domain authority. You can then do that by having your website link featured on other websites with great domain authority to help give your website a boost.
Thinking About Your Branding
The next thing to think about is whether or not you have a brand when it comes to your website. It is important that your blog has some form of brand so that it can stand out from the crowd. This is when you may want to think about how you present your blog. In terms of colours, your logo, but also how you approach brands and businesses to collaborate and work with. Branding is key and so is consistency. From the way that you edit the pictures that you have to the content and style of writing that you have. You will want to keep the consistency as this enables readers to become more loyal to your blog and to keep reading it and visiting your social media platforms. Branding can have a strong connection with helping to build up your audience organically.
Think About Your Advertising Opportunities
The next thing to think about would be to start considering what advertising options you could utilise with your blog. The way you plan on making the money. One of the first considerations would be to affiliate links. This could be a great way to have blog posts consistently work for you. The link if clicked on will mean that if that person goes on to make a purchase then you would earn a small commission for it. Platforms like Revcontent integration can prove very useful when it comes to affiliate marketing options that you may have. Further to that, you could look at hosting sponsored content on your blog. This might be content that you have received and agreed to place on your blog or it might be that you write content and include links to make the content sponsored and advertorial. You could also look at brand ambassadorships as well, or working with brands on reviews and creating long term relationships with them. There are plenty of options to consider and thankfully there is a lot of information online to help you get started with monetising your blog.