No matter the kind of business you’re running, if you’re operating out of a physical, professional location, you’re going to worry about how the world around you perceives you. And your storefront is the very first impression a potential customer is going to have, and you wouldn’t want it to be a bad one!
So instead, make sure you know the kind of look you’re projecting to the market, and make sure you’ve carefully curated it to follow points like those below.
Open It Up
Your storefront needs to be open for people to see it. Of course, you need to actually be open and operating as a business, but that’s not what we mean here. Instead, make sure your storefront is colorful, or well lit, to ensure that it can even be seen in the first place. You want people to know you’re even selling things, and that means those ‘framing’ blackout curtains need to go up!
Most of all, when the front of your store has something interesting to show the outside world, you shouldn’t waste money on window paint, grates, or further decoration. Keep it open and plain, and let your display do the talking. Just keep one simple rule in mind: don’t overdo it!
Creating an Eye Catching Display
Of course, this is the name of the game! But when it comes to eye-catching, one of the best things you can do is use movement to your advantage – people are naturally drawn to moving objects in their vicinity, and if you use a flag maker to hang some custom made apparel from your storefront, you can simply rely on the wind to grab attention for you!
Similarly, if you’re able to use moving mannequins or some kind of animatronic or LED display in your window, you’ll be able to harness the same power. You can be incredibly creative with it, and there’s a very good chance no other store on the street will look the same.
Make It Accessible
To ensure you get as big a pool of the market on the street as possible, try to keep your storefront as accessible as possible. Try to feature inclusion as part of the display, which means little to no flashing lights, and a font that’s big enough for people to read whether they’re up close or far away.
Of course, there’s only so much you can do with the storefront itself, but it sets a good precedent, and it ensures you’re attracting attention for all the right reasons. You might even be commended on how you’re marketing with all kinds of people in mind!
Making your business front stand out isn’t as hard a job as it seems. Make sure your display is open and accessible, and that you’re using physical elements to really catch the eye. Let your window do most of the talking, and always tailor your displays to the street you’re on and the people you want to sell to.