The purpose of every business is to develop a chain of healthy, regular, and positive interactions with their customer base. These interactions can happen in a variety of forms, depending on your customers’ preferences, availability, and the technology they use.
It is your responsibility, as a business, to provide customers with multiple touchpoints through the communication journey with you to ensure they can make the most of each contact.
Never out of Sight
You may not have a lot of news updates, but it is essential every now and then to share your latest news and offers with your long-term customers. The most common reason why satisfied customers end up buying from a competitor is that they’ve forgotten about your brand. This can be the case for brands that offer long-term use products, for instance, as there will be a lot of time between each purchase. For these businesses, it can be a good idea to invest in an engaging direct marketing campaign with the help of professional printing services at least once a year. You can use it as an occasion to remind your customers about your offers and introduce your new products or services. It can also be combined with a breakdown of your most recent news and the list of discounts and events that are currently running.
Touch Base Regularly
Businesses that provide services with a membership fee need to establish a regular schedule of contact with their clients. Getting in touch frequently through the duration of the membership period can not only help to sort out issues as they arise but also boost your contribution to each client’s success. A simple call every month can do wonders to retain your clients. Additionally, you can treat the call as a promotion talk, showing your clients how happy you are about your partnership and how much you contribute to their growth. This ensures that your name will be on their mind when they get to renew the membership.
Be Easy to Contact If They Need You
Sometimes, things break or can get confusing. You want your customers to be able to carry on with their day as quickly as possible. Keeping long opening hours for your call center is helpful for that. Additionally, you also want to add a live chat function to your site. Not everyone is comfortable on the phone, but offering multiple help contact points can do the trick.
Of Course, Your Website Is Key
Your website plays a crucial role in directing and engaging clients. Keeping the customer journey as clear and smooth as possible will boost not only your conversion rate but also your reputation. People want to be able to understand your business model and offers quickly, which is precisely why a clear and structured website can do.
Create a Buzz
Last but not least, you need to be visible even when people are not looking for you. Being an active member of the social media community and sharing relevant and informative posts can create a buzz around your name, making sure nobody forgets about you!
Offering multiple touchpoints for customers to choose from is at the core of your interactions with your target audience. Your customers not only want to be able to receive help when they need it, but they also need to feel the relationship they have with your brand is real. There’s more to communication than meets the eye, from reminding them about your offers to ensuring they are satisfied with their purchase.