Small businesses don’t usually have the expertise required for making and executing an effective marketing campaign. They have some great talent and are led by some of the most awe-inspiring entrepreneurs, but the technical skills needed to spread your name, is not always there.
You’ve got a business that you’re very proud of, haven’t you? You’ve built it up from strength to strength, securing capital and turning a profit, and bringing other people in to help grease the wheels better than ever before. But now you’re starting to think, ‘Could I boost my customer base, and turn my shop […]
The purpose of every business is to develop a chain of healthy, regular, and positive interactions with their customer base. These interactions can happen in a variety of forms, depending on your customers’ preferences, availability, and the technology they use.
With a billion active users in a month and an insane rate of successful advertising, Instagram is definitely the social network you need to use for marketing. But all that said, getting noticed there is hard and to keep your audience’s attention, you’ll need to post great content consistently and often. Preferably, you should do […]
It is always good practice for business owners to think about their marketing ideas and strategy and whether they are as effective as they could be. Maybe your messages do not seem to be having the same impact that they have in the past, or perhaps the business has remained at a plateau for a […]
When you’re a Mom in Business, your success is intrinsically tied to your products. Especially if they’re products you make or manufacture yourself. Strip away all the marketing bells and whistles, the social media accounts, the website and the operational parameters that make up “your way” of doing things and your business rests on nothing […]
We can’t stress this enough – word of mouth marketing matters! Even in the age of digital marketing, 74% of consumers state that hearing about companies from someone else is the key indicator in whether they buy. As if that weren’t impressive enough, an astounding 92% of consumers trust the opinions of friends and family […]
Customer acquisition is an aspect of business which many companies pay tens of thousands of dollars to achieve. After all, a business can’t scale without new customers, so it makes sense that a share of your business profits should go back into gaining new business to help your company grow.
As the saying goes, ‘you can’t please all of the people all of the time,’ but when it comes to running a business, you need to give it a go. After all, without any customers, there is no point in running a business.
What does it take for a small business to make it in such a competitive environment? Regardless of the industry, that’s what every entrepreneur asks at some point. If you’re running a small company, you might be wondering the same thing.