As the saying goes, ‘you can’t please all of the people all of the time,’ but when it comes to running a business, you need to give it a go. After all, without any customers, there is no point in running a business.
Marketing
Getting the Market’s Attention in a Competitive Industry
What does it take for a small business to make it in such a competitive environment? Regardless of the industry, that’s what every entrepreneur asks at some point. If you’re running a small company, you might be wondering the same thing.
Mistakes That Will Ruin a Business Website
Every business, whatever the shape and size, must have a website to match. A web presence is always important, as it allows for better communication, greater opportunity for sale, and insight into customer buying preferences and habits. Unfortunately, starting a website isn’t nearly as easy as it sounds.
On an Epic Quest to Find Your Customers
Launching a business has become a popular reaction to the hectic office environment. More and more professionals have chosen to quit their job as employees to become business owners – and employers.
Spreading Word of Mouth Through Social Media
If you are trying to make a name for yourself – either your website or your business – there is a distinct power in being able to spread the word through social media. Twitter, Facebook, and Instagram are a lot more useful than just sharing cat memes with each other, they can help you build […]
Gaining Brand Recognition as a Small Business
There are plenty of fantastic small businesses in the world. Many of them sell goods and services which are as good (if not better) than the goods and services sold by their bigger and more successful competitors. Yet, the little guy still loses out. Why? Well, it all comes down to brand recognition.
Does Your Business Look Trustworthy to Potential Customers?
In business, trust is so important. While it’s now a very common way to buy what you need, customers are still wary of shopping online and won’t part with their cash just anywhere. They want to know that you are who you say you are, they will get what they’ve paid for and you’re not […]
What Should You Be Considering When Starting a Marketing Plan?
Most entrepreneurs will have a strong focus on creating a solid business plan and know it inside out, but they often forget about the importance of a good marketing plan, but a marketing plan is just as, if not more important for a business to succeed. A marketing plan is more than thinking about how […]
How to Attract More People to Your Store
There’s a lot of talk about how much shopping is done online these days, but the truth is that the majority is still carried out “in real life.” And there’s more good news if you’re a store owner, too — while internet shopping is most definitely here to stay, people are making a slow return […]
Start Small, Think Big
Boosting sales is the golden egg when it comes to running your own business. It’s not easy and for many small business owners it doesn’t come particularly naturally, but if you can find some time to focus in on some specific sales-boosting activities, it’s going to pay off.