There are plenty of fantastic small businesses in the world. Many of them sell goods and services which are as good (if not better) than the goods and services sold by their bigger and more successful competitors. Yet, the little guy still loses out. Why? Well, it all comes down to brand recognition.
In business, trust is so important. While it’s now a very common way to buy what you need, customers are still wary of shopping online and won’t part with their cash just anywhere. They want to know that you are who you say you are, they will get what they’ve paid for and you’re not […]
Most entrepreneurs will have a strong focus on creating a solid business plan and know it inside out, but they often forget about the importance of a good marketing plan, but a marketing plan is just as, if not more important for a business to succeed. A marketing plan is more than thinking about how […]
There’s a lot of talk about how much shopping is done online these days, but the truth is that the majority is still carried out “in real life.” And there’s more good news if you’re a store owner, too — while internet shopping is most definitely here to stay, people are making a slow return […]
Boosting sales is the golden egg when it comes to running your own business. It’s not easy and for many small business owners it doesn’t come particularly naturally, but if you can find some time to focus in on some specific sales-boosting activities, it’s going to pay off.
Any business is only as good as it’s customer base, so it’s natural that a lot of your efforts when you first start up your own business are spent sweating away at your contacts list, trying to build a customer base.
There are so many great ideas you need to keep in mind when it comes to improving the business in the future. You have to understand what it takes to make things better and work on improving the sales you make as a business. This is important for the future, and you need to come […]
Social media influencers are individuals with huge and/or focused online followings. Essentially, people turn to them as leaders in a particular field, whether it’s politics, sports, entertainment, or any other area. Sometimes, businesses reach out to these individuals to share certain products and services to their followers.
It’s true that today YouTube is a force to be reckoned among social media. 1.9 billion logged-in users a month definitely prove this. However, to determine whether this is the right marketing channel for you, think about the advantages and disadvantages of YouTube. Only by recognizing and taking into account both its strengths and weaknesses […]
Your business’ life is going to go through a lot of stages. Before you started this venture, you might have been under the impression that it’s going to follow one, straight, and prosperous line – but this is, of course, far from the case.