If you’re a small business struggling with your marketing then don’t worry, you have definitely come to the right place. Whether you’re just starting out or you’ve been operating for years, you need to be sure you have a great marketing strategy in place. Luckily, there are lots of tactics you can try to ensure […]
Marketing
What Is a Content Marketing Funnel?
A content marketing funnel is a system that brings new leads to your business through different kinds of content. These leads are then converted into potential customers by progressively “funneling” them through more types of content.
4 Tips to Ensure That Your Email Marketing Campaigns Are a Success
Email marketing may be relatively old compared to newer innovations such as search marketing and social media, but it’s still one of the most reliable options available for small and large businesses alike. This is because 99% of consumers will check their email at some point and it’s still one of the most common places […]
Affordable Ways to Make Your Brand Better Known
Getting your brand known by people is the first step towards more sales and greater success in the business world. If you want to make sure your business really goes places, you should first take steps to get your company’s name out there and its message heard as clearly as possible.
Essential Branding Basics for Retail Businesses
Branding is a central part of any business’s marketing strategy and these days, digital marketing is one of the most effective ways to build a brand. By connecting with potential customers on social media and crafting a personality for your business, you can start to create a very strong brand.
Reaching out to Customers Is More Important Than Ever
If you run a business, you’re undoubtedly thinking about how to respond to the crisis as is. Even businesses that are entirely online are finding that many of their customers aren’t as willing to spend and, even if you suspend operations and cut things back as best as possible, you don’t know what kind of […]
How to Approach a Marketing Campaign Agency
Small businesses don’t usually have the expertise required for making and executing an effective marketing campaign. They have some great talent and are led by some of the most awe-inspiring entrepreneurs, but the technical skills needed to spread your name, is not always there.
What Does It Take to Draw a Customer In?
You’ve got a business that you’re very proud of, haven’t you? You’ve built it up from strength to strength, securing capital and turning a profit, and bringing other people in to help grease the wheels better than ever before. But now you’re starting to think, ‘Could I boost my customer base, and turn my shop […]
The Multi-Touch Journey Between You and Your Clients
The purpose of every business is to develop a chain of healthy, regular, and positive interactions with their customer base. These interactions can happen in a variety of forms, depending on your customers’ preferences, availability, and the technology they use.
Today, Tomorrow, for the Month: The Great Instagram Post Ideas Dump
With a billion active users in a month and an insane rate of successful advertising, Instagram is definitely the social network you need to use for marketing. But all that said, getting noticed there is hard and to keep your audience’s attention, you’ll need to post great content consistently and often. Preferably, you should do […]