It is always good practice for business owners to think about their marketing ideas and strategy and whether they are as effective as they could be. Maybe your messages do not seem to be having the same impact that they have in the past, or perhaps the business has remained at a plateau for a […]
Marketing
Your Product Just Isn’t Cool Anymore. Maybe It’s Time to Give It a Facelift!
When you’re a Mom in Business, your success is intrinsically tied to your products. Especially if they’re products you make or manufacture yourself. Strip away all the marketing bells and whistles, the social media accounts, the website and the operational parameters that make up “your way” of doing things and your business rests on nothing […]
Create a Buzz by Considering Why Customers Aren’t Talking About Your Business
We can’t stress this enough – word of mouth marketing matters! Even in the age of digital marketing, 74% of consumers state that hearing about companies from someone else is the key indicator in whether they buy. As if that weren’t impressive enough, an astounding 92% of consumers trust the opinions of friends and family […]
7 Branded Items That Can Help You to Promote Your Business
Customer acquisition is an aspect of business which many companies pay tens of thousands of dollars to achieve. After all, a business can’t scale without new customers, so it makes sense that a share of your business profits should go back into gaining new business to help your company grow.
4 Easy Ways to Improve Customer Satisfaction
As the saying goes, ‘you can’t please all of the people all of the time,’ but when it comes to running a business, you need to give it a go. After all, without any customers, there is no point in running a business.
Getting the Market’s Attention in a Competitive Industry
What does it take for a small business to make it in such a competitive environment? Regardless of the industry, that’s what every entrepreneur asks at some point. If you’re running a small company, you might be wondering the same thing.
Mistakes That Will Ruin a Business Website
Every business, whatever the shape and size, must have a website to match. A web presence is always important, as it allows for better communication, greater opportunity for sale, and insight into customer buying preferences and habits. Unfortunately, starting a website isn’t nearly as easy as it sounds.
On an Epic Quest to Find Your Customers
Launching a business has become a popular reaction to the hectic office environment. More and more professionals have chosen to quit their job as employees to become business owners – and employers.
Spreading Word of Mouth Through Social Media
If you are trying to make a name for yourself – either your website or your business – there is a distinct power in being able to spread the word through social media. Twitter, Facebook, and Instagram are a lot more useful than just sharing cat memes with each other, they can help you build […]
Gaining Brand Recognition as a Small Business
There are plenty of fantastic small businesses in the world. Many of them sell goods and services which are as good (if not better) than the goods and services sold by their bigger and more successful competitors. Yet, the little guy still loses out. Why? Well, it all comes down to brand recognition.