Effective marketing is all about being able to best target the specific market that will offer the most profitability. In the world of B2B businesses, this means knowing how to reach an audience of business owners and C-suite professionals. Needless to say, that will involve more than just the usual marketing channels. Here are some […]
Archives for June 2021
How Health and Safety Standards Slip in the Workplace
Looking after your employee’s health and safety isn’t just a means of showing them that you’re on their side, improving their motivation and productivity. It’s part of your legal obligations as their employer. However, even those with the best intentions can find that standards start to slip when it comes to health and safety in […]
Reinvesting in Your Business – 4 Key Areas to Focus On
Is your business enjoying continued growth? An increase in sales and profits is great news for your business, but where should the profits go? While you could use them to reward yourself for a job well done, the sensible option will be to reinvest your profits back into your business.
Is Your Company Using the Right Tech?
Every company can benefit from embracing the wonders of modern technology. But just what type of tech should you be using? Many companies adopt tech that is too complex or too basic for their needs. Below are a few questions that you can ask yourself to help you determine whether you’re using the right technology.
Workplace Misconduct: What Should I Do if I Witness It?
Working in a team of people is an awesome experience. You work together to build something great, and often make friends along the way. It can be difficult, then, to admit when you feel or see something wrong in your work environment. This is often referred to as “workplace misconduct”.
How to Embrace Tech While Keeping Humans at the Heart of Your Enterprise
With predictions that one-quarter of the workplace will lose their jobs to technology by 2030, fear surrounding automation, the internet of things, and AI among other key technological processes is somewhat inevitable. After all, your employees have spent years believing that robots will take over, and as everything from chatbots to self-service machines become industry […]