What does it take for a small business to make it in such a competitive environment? Regardless of the industry, that’s what every entrepreneur asks at some point. If you’re running a small company, you might be wondering the same thing.
Every business, whatever the shape and size, must have a website to match. A web presence is always important, as it allows for better communication, greater opportunity for sale, and insight into customer buying preferences and habits. Unfortunately, starting a website isn’t nearly as easy as it sounds.
If you are trying to make a name for yourself – either your website or your business – there is a distinct power in being able to spread the word through social media. Twitter, Facebook, and Instagram are a lot more useful than just sharing cat memes with each other, they can help you build […]
Boosting sales is the golden egg when it comes to running your own business. It’s not easy and for many small business owners it doesn’t come particularly naturally, but if you can find some time to focus in on some specific sales-boosting activities, it’s going to pay off.
Any business is only as good as it’s customer base, so it’s natural that a lot of your efforts when you first start up your own business are spent sweating away at your contacts list, trying to build a customer base.
It’s true that today YouTube is a force to be reckoned among social media. 1.9 billion logged-in users a month definitely prove this. However, to determine whether this is the right marketing channel for you, think about the advantages and disadvantages of YouTube. Only by recognizing and taking into account both its strengths and weaknesses […]
Launching a new website can seem like a lot of work. So much so, that when you’re looking to start a business, or you have a great idea of a content site, it can actually stop you from getting started!
Your business’ life is going to go through a lot of stages. Before you started this venture, you might have been under the impression that it’s going to follow one, straight, and prosperous line – but this is, of course, far from the case.
Email marketing can be effective, especially for an ecommerce business, states data from Omnisend. However, stats show that the average click-through rate for marketing emails is measly 3.5%. The good news is that you can use a few tricks to boost this number greatly. The changes to your email campaigns should be immediate as this […]
People find your blog using a variety of channels, with Google search being the leader. Other routes include seeing your content on other websites, including various news portals. Social media also are a good source of traffic generation. You also shouldn’t forget the good old word of mouth, which is, quite possibly, the best source […]